Social Media Safety

Detect Social Media Deepfakes

Face-swap videos, fake celebrity endorsements, and AI-generated clips flood social media. Verify what you see before you share or believe it.

Face-Swap Detection
Celebrity Fakes
Viral Verification

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Supported formats: MP4, MOV, AVI, WebM

Maximum file size: 500MB

Privacy-first: Your videos are never stored

Understanding the Threat

How Deepfakes Spread on Social Media

Social media deepfakes exploit platform algorithms and human psychology to achieve maximum viral reach.

  1. 1

    Content Creation

    Creators use face-swap apps and AI video tools to place a celebrity or public figure face onto another body, or generate entirely synthetic video clips designed to provoke engagement.

  2. 2

    Platform Optimization

    Videos are edited with trending audio, hashtags, and captions designed to trigger platform algorithms and appear on recommendation feeds.

  3. 3

    Viral Spread

    Shocking or entertaining deepfakes get shared rapidly. Many viewers do not question authenticity, especially when the content confirms existing beliefs or biases.

  4. 4

    Downstream Harm

    Fake celebrity endorsements promote scams. Political deepfakes influence opinion. Personal deepfakes harass or defame individuals. The damage compounds with every share.

Detection Technology

What Our Detector Analyzes

Our AI is trained to catch the artifacts commonly present in social-media-grade deepfakes and face-swaps.

Visual

Face-Swap Boundaries

Identifies blending artifacts at the edges of swapped faces, including color mismatches, lighting inconsistencies, and resolution differences between the face and surrounding skin.

Audio

Voice Consistency

Compares vocal characteristics against known voice profiles to detect cloned or mismatched audio paired with the face-swapped video.

Temporal

Motion Naturalness

Analyzes body movement, gesture timing, and head-pose transitions to detect the rigid or unnatural motion patterns typical of face-swap and puppet-based deepfakes.

Metadata

Platform Compression Analysis

Accounts for social media re-compression artifacts and distinguishes them from generation artifacts, maintaining detection accuracy even on heavily compressed platform videos.

Why It Matters

Real-World Impact

Social media deepfakes have moved from a niche concern to a mainstream threat. Celebrity deepfakes are used to promote cryptocurrency scams, fake product endorsements, and misinformation campaigns. Political deepfakes have been used to influence elections in multiple countries. The personal toll is equally severe, with individuals facing harassment through non-consensual deepfake content.

Step-by-Step Guide

How to Verify a Suspicious Social Media Video

Follow these steps when a video on social media seems too outrageous, too convenient, or too perfectly timed.

1

Download the Video

Save the video from the social media platform before it is edited or removed.

Use the platform built-in save feature or a screen recording. Downloading preserves the version you are investigating.

2

Upload for AI Detection

Submit the video to our detector for deepfake and face-swap analysis.

Our system is trained on social-media-grade content and accounts for platform compression that can degrade other detection tools.

3

Check the Source Account

Investigate the account that posted the video for signs of inauthenticity.

Look for newly created accounts, inconsistent posting history, engagement patterns that suggest bot amplification, and lack of verified identity.

4

Share the Truth

If the video is flagged as a deepfake, report it to the platform and share the finding with others who may have seen it.

Platform reporting helps train moderation systems. Sharing fact-checks in the comments of viral deepfakes helps counter their spread.

Frequently Asked Questions

Can you detect face-swaps in TikTok and Instagram videos?

Yes. Our system is specifically trained to handle the compression and processing that social media platforms apply to uploaded videos, which can affect detection on less specialized tools.

How do I download a video from social media for analysis?

Most platforms allow you to save videos within the app. For platforms that do not, you can use screen recording. Downloading through the app typically preserves better quality for analysis.

Are all face-swap videos harmful?

No. Many face-swap videos are created for entertainment and are clearly labeled as such. The concern is when deepfakes are used to deceive, scam, harass, or manipulate public opinion without disclosure.

What should I do if I find a deepfake of myself on social media?

Report the content to the platform immediately using their impersonation or manipulated media reporting tools. Document the content with screenshots and URLs. Depending on your jurisdiction, you may have legal recourse.

How do platforms handle deepfake detection internally?

Major platforms use a combination of automated AI detection, user reports, and manual review. Policies vary, but most now have specific rules against deceptive deepfakes. However, detection is imperfect, which is why independent verification tools are valuable.

Can deepfakes be detected after heavy social media compression?

Yes, although heavy compression makes detection harder. Our models are trained on compressed social media content specifically to maintain accuracy even with degraded video quality.